All-in-one solution for private charter aviation brokers

Goodwin is the holistic technology-and-services platform for private jet charter, serving the brokers who own UHNW client relationships and the fleet operators who own the aircraft, in a market with roughly 10,000 brokers and 1,500 charter operators. It digitizes what was a manual, multi-day, phone-and-email process (sourcing, quoting, contracting, and payments) and runs concierge and financial-services layers behind the broker.

Private charter aviation is a fragmented, producer market where brokers control customer demand and operators control supply. Goodwin has built a platform that connects both sides of the market, aggregating broker demand and providing operators with access to that demand. As more brokers use the platform, Goodwin becomes an increasingly valuable distribution channel for operators, creating a network effect that, over time, gives it the opportunity to become the critical infrastructure layer for the entire industry.