The next aggregator wave runs on AI
Aggregators are one of the most valuable business models ever built. After a 13-year drought, the next aggregators are here, leveraging producers and AI.
What is an aggregator?
Aggregators assemble a critical mass of demand
Pooled volume fuels powerful network effects and margin extraction from other ecosystem participants. Typically, an aggregator platform owns the direct relationship with the consumer. In the markets where we invest, however, it is producers who own the consumer relationship.
Classic aggregators
gathered demand by capturing customers one by one.
Producer aggregators
capture producers, who bring along every customer they serve.
Major tech shifts lead to new aggregators
Google, Amazon, and Meta came from the internet. Netflix and Spotify came from cloud servers. Uber and Airbnb came from mobile. AI is the next shift, enabling aggregation of producers, whose work has remained analog.
What is a producer?
Producers own the customer relationship
In markets from insurance to med spas, producers are the humans trusted to advise on vital decisions and purchases. They thrive on repeat and referral business.
Unique access to demand
Producers thrive on hyperlocal, non-scaling lead sources that direct-to-consumer centralized brands can’t reach.
Better unit economics
Trusted relationships drive lower churn, higher lifetime values, and customer acquisition that bypasses the “Google tax”.
Financial Services
Professional Services
Local Small Businesses
Our founders rapidly transform how producers work
Producers are businesses with enterprise-size needs that are also very market-specific. Platforms to serve them have rarely been financially feasible. Until AI.
Most tech solutions focus on one function…
SALES
HR
OPERATIONS
LEGAL
MARKETING
IT
FINANCE
SUPPORT
…but a producer needs an all-in-one tool
What models win?
The patterns we see in
producer markets
AI is collapsing the cost of coding software and delivering services. That makes it newly possible to build platforms that are incredibly valuable to producers.
Holistic platforms make producers more successful
Combining technology, services, and product access helps producers grow their businesses and better serve their customers.
Winning platforms attract and retain the best producers
Leading producers bring trusted customer relationships, deep expertise, and a reputation that attracts other high-quality producers.
Scale accelerates flywheels
As platforms grow, they can invest in better capabilities, expand product access, and unlock new revenue streams. These advantages attract more producers and deepen the value of belonging to the platform.
Building in a producer
market? Let’s talk
