All-in-one solution for top-performing med spas

Headquarters

New York, NY

Investment Year

2025

Founders

Dan Friedman, Sam Gerstenzang

About

Moxie is an all-in-one operating platform that helps nurses and other aesthetic entrepreneurs launch, run, and grow their own med spas — effectively a "business-in-a-box" for independent aesthetics. It bundles software (charting, scheduling, billing, compliance tracking, marketing) with hands-on services, matching each owner with a medical director, insurance, and an ongoing business coach, plus discounts of up to ~55% on critical supplies. The result gives solo and first-time owners the tools, expertise, and pricing power historically available only to the largest chains and private equity roll-ups.

Investment Thesis

Moxie is aggregating a classic producer market, where local injectors build personal books of business. Moxie’s holistic offering unlocks the productivity of high-quality med spa operators, as proven by its rapid growth and strong retention. As it continues to scale, this aggregated demand accelerates Moxie’s growth flywheel: Not only does it continuously expand and improve its offering, it can purchase consumables (e.g., Botox) and other goods to med spas at rates they could not achieve on their own, which drives additional med spa interest and additional growth. We believe Moxie has a path to becoming the category-defining operating system for independent aesthetics.

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