All-in-one solution for top-performing travel advisors, agencies and host agencies

Headquarters

Remote

Investment Year

2025

Founders

David Shull, Brian Reath, Katie Williams

About

Tern is an all-in-one operating platform built for travel businesses. The platform consolidates proposals, payments, itineraries, CRM, invoicing, marketing, and more into a single workspace. Used by over 16,000 travel advisors and 1,000+ agencies, Tern advisors spend up to 75% less time on administrative work.

Investment Thesis

Travel advisors are producers who own the client relationship, but their bookings are scattered across thousands of agencies, so no single party can direct that demand. Tern aggregates it by becoming the system advisors and agencies run on, from planning a trip to getting paid. That position lets Tern connect advisor demand directly to supply, giving suppliers one channel into a fragmented market and advisors better access and economics. The end state is the default infrastructure for travel.

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